The concept for the Neil Barrett flagship store in Tokyo is based on the minimal cut of the brand`s fashion design and parallels its approach in using the same design parameters of fixed points, folding, pleating and cut outs. Rather than defining a single room or space, the design creates a circular passage allowing the customer
to experience the space in multiple ways and interpretations.
The design of the store plays with the complementary characteristics and the related dualism between
male and female. this is echoed in the furniture design on both floors through the formal language and
tactile quality of the materials used. the furniture piece on the ground floor is designed as a strong,
masculine and dynamic form whilst the piece on the first floor enunciates femininity through more fluid
contour lines. the first floor is designed in a more playful manner creating different zones that maintain
the perspective view between them.
