Ronan Bouroullec (born 1971) and Erwan Bouroullec (born 1976) have been working together for some ten years. Their collaboration is a permanent dialogue nourished by their differing personalities and shared perfectionism.
In partnering with PUMA, a leader in sportswear, shoes and products, Fuseproject, the design studio of Yves Behar, looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world around us.
Production : Tangram Co. Ltd.
Director : Makoto Yabuki
Camera : Masashi Sasaki
Music : Takaya Murakami
It is a work made as the visual identity of architects office Sturdy Style. Their corporate identity is home creating without stereotype. The architect faces the white box symbolizing a home, and designs harmony between the life and the environment.